Featured Article
Do's and Don'ts For Thwarting Stalkers
"Since one in 20 women can expect to be stalked at some time during their lives, usually by men they once dated or married, it pays to know what to do if it should happen to you. Sometimes, men who have been rejected by women stalk to get revenge."
Network
Calender
The Pixel Project
April 26, 2011
One innovative approach is the use of "family crisis centers," or "victim advocates" to act as the woman's link to the various sectors.
Read More
Featured News Article
At 125, Avon speaks out against domestic violence
What is 125 years old and still going strong? For many Pinays who have grown up with its ever-expanding array of products, the easy answer is Avon, often touted as "the Company for Women."From its humble beginnings as a purveyor of cosmetics such as lipsticks and pressed powders, staple elements of my mother's and grandmother's beauty kits, Avon has branched out to fragrances, skin care, jewelry and accessories such as shoes and intimate apparel. In recent years, however, it has gone beyond cosmetics to espouse issues that are relevant to the lives of women.
At the recent 125th anniversary party of Avon held at Resorts World Philippines, television host Ruffa Gutierrez introduced the company’s latest social advocacy, the "Speak Out Against Domestic Violence Campaign." The initiative started three years ago and aims to educate women in fighting domestic abuse by supporting several non-profit organizations in their helpline programs.
“We have been continuously supporting these helpline programs by donating a certain portion of our product sales to these initiatives," according to Avon Head of PR and Communications Faith Aranton. This year, Avon is allocating 5 pesos for every unit sale of its Skin So Soft & White Cellulite Minimizer Hand and Body Lotion to the cause.
In June, the company is launching a new project – the Avon-Raymund Isaac Photo Exhibit – to further promote the “Speak Out Against Domestic Violence Campaign." The brainchild of ace photographer Raymund Isaac, the exhibit gathers Ruffa Gutierrez and her fellow celebrities Boy Abunda and Amanda Griffin-Jacob, among others, as subjects of a series of photographs that will straightforwardly depict the grim realities of domestic violence.
Making a significant difference
Of course, a celebration will not be complete without glamorous celebrities. With 80 press people in attendance, including several camera crews taking in every move of the svelte and sexy dancers and models who gyrated on the catwalk with the latest Avon fashion apparel, the company introduced three more ambassadresses of beauty and style: chanteuse and stage actress Ms. Lea Salonga, tele-serye actress Angel Locsin, and make-up expert Lala Flores.
More than a century of catering to women's basic needs and whims have inspired the company's new campaign slogan of making the average woman "Big, Bold and Beautiful." Its new line-up of products include the likes of Ultra Moisture Rich Moisture Seduction Lipstick providing "ribbons of moisture," which enables it to glide like a lip balm.
Asked what is the meaning of the 125-year celebration of Avon to him, Avon Philippines' President and General Manager Mike Gudgin told GMA News Online, “Sustainability of the Avon spirit and relevance to the times."
He concludes, "Our success is anchored on the belief in our purpose to make a significant difference in women's lives." - GMA News